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Big Data versus Strategy-Focus

November 14, 2011

What is Big Data? Defined by Wikipedia Big Data are data sets whose size is beyond the ability of commonly used software tools to capture, manage, and process the data within a tolerable elapsed time. Big data sizes are in constant change and currently considered to be in the range from a few terabytes to many petabytes in a single data set.

What is a Strategy-Focused business? According to Kaplan and Norton, a strategy focused organization translates strategy into operational terms, aligns an organization to the strategy, makes strategy everyone’s everyday job, make strategy a continual process, and mobilizes change through executive leadership.

What does Big Data have to do with strategy-focused organizations?

Organizations that are looking at ways to mine Bid Data in order to improve their business performance should have that activity aligned with the overall strategy. Companies that are not Strategy-Focused, the data that is being mined may not fit within the definition of the organization goals. Strategy-focus companies apply collaborative process that are linked together in a holistic manner to insure that everyone understands the organizational direction. When Big Data is analyzed and does not support Strategy-Focused objectives the exercise may be futile since it does not facilitate or support the organization based on the existing strategy.

It is critical for organizations to align their data requirements to that of their organizational strategy. Big Data complicates this because of the volumes of information that can enrich the understanding of the business. Strategy-Focused objectives when used as a guide to define Big Data mining will insure that the retrieval of data supports the organizations overall business objectives.

Suggested steps to help foster Strategy-Focused data mining:

1. Understand the organizational objectives
2. Define the measurements to be used to analyze objectives
3. Determine if the measurements are material
4. Deliver the measurements using a pre-defined timetable

These few steps will clearly identify the data that is material to manage the success of the business environment.

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